Application for Academic Year 2026-27 for UG and PG Program under NEP Align

Bachelor of Business Administration

“Empowering tomorrow’s business leaders—today.”

Program Overview

The BBA program under NEP 2020 is a flexible, four-year (Honors/Research) undergraduate course focusing on holistic and multidisciplinary education. Bachelor's Degree after three years. The core curriculum provides a strong foundation in business management principles. designed to provide a strong foundation in business principles, leadership skills, and critical thinking abilities. This undergraduate program equips students with a comprehensive understanding of key areas such as finance, marketing, human resource management, operations, and entrepreneurship.

The first-year common experience includes a focus on foundation courses like University Core Courses (UCC), Multidisciplinary Courses (MDC) and Major and Minor courses that is a great way for students to find what is interesting for them and make an informed decision on their major area of study.

The majors in Finance, Marketing, Human Resource Management (HR), & Logistics & Supply Chain Management. Minors in AI & ML, Big Data, Data Science & Biotechnology etc.


Program Highlights

  • Comprehensive curriculum covering key areas like Marketing, Finance, Human Resource Management, and Operations.
  • Emphasis on practical learning through case studies, internships, projects, and industrial visits.
  • Development of communication, leadership, and analytical thinking skills
  • NEP 2020 allows for multidisciplinary study paths, so students can choose courses across streams and disciplines for a broader educational experience.
  • Focus on ethical, value-based education and global citizenship, preparing students for both Indian and international business careers.
  • A Choice Based Credit System (CBCS) enables students to earn credits through electives, skill-based courses, and core subjects every semester.
  • Exposure to digital business tools and contemporary business trends
  • Access to Digital Library.
  • Financial Scholarship Facilities.

Specialization

Marketing

Marketing is the strategic process of understanding customer needs and delivering products or services that provide value. It involves research, branding, advertising, communication, and customer engagement.

Finance

Finance is a core discipline that focuses on managing money and maximizing value for individuals and organizations. The program equips students with skills in financial analysis, budgeting, investments, banking, taxation, financial markets, and risk management.

Human Resource Management

Human Resource Management (HRM) equips students with the knowledge and skills needed to manage people effectively in an organization. The specialization focuses on talent acquisition, training & development, employee engagement, compensation, labor laws, performance evaluation, and strategic HR planning.

Digital Marketing

Digital Marketing is a modern business strategy that uses digital channels to connect brands with customers. It combines search engine optimization (SEO), social media marketing, content creation, paid advertising, email marketing, influencer promotions, and analytics to deliver measurable results.

Program Features

Explore the key features that make our Computer Science Engineering program stand out

Industry-Relevant Curriculum

Comprehensive curriculum covering key areas like Marketing, Finance, Human Resource Management, and Operations.

Realtime Collabaration

Emphasis on practical learning through case studies, internships, projects, and industrial visits.

Expert Skils

Development of communication, leadership, and analytical thinking skills.

Internship Opportunities

Exposure to digital business tools and contemporary business trends.

Career Opportunities

Graduates can pursue careers in business development, marketing, finance, sales, human resources, and operations, or opt for advanced studies such as MBA or PGDM.

Faculty

Dr. NP

Dr. Nityanand B Patil

Associate Professor & Head of Department

MBA, M. Phil, Ph.D.

Specialization: Finance and HRM

nithyanand.patil@raitechuniversity.in

+91 96320 57333

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Ms. B.Nila

Ms. B. NILA

Assistant professor

MBA

Specialization: Technology management

nila.b@raitechuniversity.in

+91 80563 23675

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Ms. Supritha

Ms. Supritha

Assistant professor

M.Com

Specialization: Finance

Supritha.tn@raitechuniversity.in

+91 63666 29811

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Ms. Supritha

Mr. Muhammad Riyas

Assistant professor

MBA

Specialization: Finance

muhammad.riyas@raitechuniversity.in

+91 75919 03815

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Program Curriculum

Our comprehensive curriculum is designed to provide a strong foundation in computer science principles while keeping pace with emerging technologies

First Year Curriculum

Semester 1

  • Course CategoryTitle of the CourseCredit
    UCC Communication Skills 2
    UCC Universal Human Values and Professional Ethics 3
    UCC Environmental Studies and Sustainability 2
    UCC Critical Thinking 2
    MDC Brands behind Business 2
    MDC Fundamentals of Management 2
    MDC Biology for Human Welfare 2
    MDC Evolution of Life in Earth 2
    MDC Introduction to Computer Programing 2
    Total19

    *University Core Courses (UCC)
    *Multi-Disciplinary Courses (MDC)
    *Program Core Courses (PCC)

Semester 2

  • Course CategoryTitle of the CourseCredit
    UCC Analytical Academic Writing 2
    UCC Indian Constitution 2
    UCC Health & Wellbeing 2
    UCC Indian Knowledge System-1 2
    PCC Principles and Practices of Management 4
    PCC Human Behavior & Organization 3
    PCC Business Communication 3
    Total18

Second Year Curriculum

Semester 3

  • Course CategoryTitle of the CourseCredit
    UCC Indian Knowledge System–II 2
    PCC Marketing Management 2
    PCC Financial Accounting 3
    PCC Business statistics & Analytics 3
    PCC Human Resource Management (HRM) 3
    MIN Minor Elective-1 6
    Total19

    *University Core Courses (UCC)
    *Program Core Courses (PCC)
    *Minor Elective(MIN)

Semester 4

  • Course CategoryTitle of the CourseCredit
    UCC Indian Knowledge System–III 2
    PCC Financial Management 4
    PCC Business Law 3
    PCC Management Information systems 3
    PCC Cost & Management Accounting 3
    MIN Minor Elective-2 6
    Total21

Third Year Curriculum

Semester 5

  • Course CategoryTitle of the CourseCredit
    UCC Socio-Cultural Perspectives on Indian Life 2
    PCC Operations Management 2
    PCC Business Ethics & Corporate Governance 2
    PEC PEC-1 4
    PEC PEC-2 4
    MIN Minor Elective-3 6
    INT Internship 2
    Total22

    *Program Core Courses (PCC)
    *Minor Elective(MIN)
    *Internship(INT)
    *Program Elective Course(PEC)

Semester 6

  • Course CategoryTitle of the CourseCredit
    UCC Family and values 2
    PCC Logistics & Supply Chain Management 3
    PCC Research Methodology 3
    PEC PEC-3 4
    PEC PEC-4 4
    MIN Minor Elective-4 6
    Total22

Forth Year Curriculum

Semester 7

  • Course CategoryTitle of the CourseCredit
    MEC Business Analytics for Decision Making (MOOC) 4
    MEC Advance excel & data Analytics (MOOC) 4
    MEC Business Intelligence Tools (MOOC) 4
    MiEC E-Business (MOOC) 4
    MiEC Digital Marketing Essentials for Beginners 4
    Total20

    *Major Enhancement Course(MEC)
    *Minor Enhancement Course(MiEC)
    RP(Research Project)

Semester 8

  • Course CategoryTitle of the CourseCredit
    MEC Financial Modelling (MOOC) 4
    MiEC Start Your Startup: Idea to Launch 4
    RP Research Project (Capstone) 12
    Total20